چکیده مقاله
The present study has identified and ranked the factors affecting the adoption of artificial intelligence technology in e commerce using a descriptive survey method The objectives of this study include identifying the effective variables, effective components, and structural model of the impact of the discovered components of the adoption of artificial intelligence technology in e commerce and finally the weight of each of the obtained factors in relation to the rest of the factors should be ranked To analyze the data, descriptive statistics mean, standard deviation, etc and inferential statistics factor analysis and structural equation analysis have been used The results show that technology and infrastructure have the highest rank among the variables affecting the adoption of artificial intelligence technology in e commerce importance coefficient of 0 709 , after technology and infrastructure with a coefficient of 0 533, human resources with a coefficient of 0 366, and financial with a coefficient of 0 709, respectively The importance of 0 238 was the next rank in e commerce
کلیدواژهها
نویسندگان
Saeed Setayesh Khah
Ph D Student, Industrial Engineering, Science and Research Branch, Islamic Azad University, Tehran, Iran
شیوه ارجاع
Setayesh Khah, Saeed,1403,Identifying and Ranking the Factors Affecting the Adoption of AI Technology in E-Commerce,The 14th ECDC2025 international e-commerce conference with the approach of artificial intelligence, Internet of Things, business and metaverse,Shiraz
ارائهشده در
مجموعه مقالات چهاردهمین کنفرانس بین المللی تجارت الکترونیک ECDC۲۰۲۵ با رویکرد هوش مصنوعی، اینترنت اشیاء، کسب و کار و متاورس25 بهمن 1403 · شیراز