چکیده مقاله
Packaging serves as one of the key communication channels between producers and consumers In today's competitive world, where individuals can provide desired products at reasonable prices and quality, we seek an advantage that extends beyond just the product itself One noticeable trend is the rise of online shopping Integration of augmented reality AR into packaging not only enhances customer experience and engagement but also serves as a vital tool for data collection and control This study explores the impact of packaging on e commerce, emphasizing the creation of positive customer experiences through AR based packaging, and examining the influence of packaging color and design on consumer purchasing decisions Furthermore, it comprehensively investigates successful branding practices across various industries and proposes strategies for leveraging AR in commerce The findings emphasize the crucial role of packaging in export Therefore, paying attention to it is one of the key factors contributing to your brand's success
کلیدواژهها
نویسندگان
Maedeh Sadat Afghari
Master's student, Department of Management, Faculty of Administrative Sciences and Economics, University of Isfahan, Isfahan, Iran
Ali Kazemi
Associate Professor, Department of Management, Faculty of Administrative Sciences and Economics, University of Isfahan
Navid Monsef
Master's student, Department of Management, Faculty of Administrative Sciences and Economics, University of Isfahan, Isfahan, Iran
شیوه ارجاع
Afghari, Maedeh Sadat and Kazemi, Ali and Monsef, Navid,1403,Investigating the Impact of Augmented Reality Packaging on E-Commerce,The 14th ECDC2025 international e-commerce conference with the approach of artificial intelligence, Internet of Things, business and metaverse,Shiraz
ارائهشده در
مجموعه مقالات چهاردهمین کنفرانس بین المللی تجارت الکترونیک ECDC۲۰۲۵ با رویکرد هوش مصنوعی، اینترنت اشیاء، کسب و کار و متاورس25 بهمن 1403 · شیراز