چکیده مقاله
Purpose– Metaverse, which has come to the attention of many people in different fields, is proposed as a fairly new concept and it is claimed that in the future the form of various activities as well as the economy will change by the metaverse Therefore, this paper aims at understanding the existing state of research concerning Metaverse and helping researchers with their next research projects, while it addresses this issue through an assessment of Metaverse features, technology, and business opportunities Design/methodology/approach – By using the review of literature in the field of Metaverse and considering the important issues raised in past studies, the authors of this paper presented a framework for the study of the metaverse including 'Concept and features', 'Technologies', 'Financial Transactions', and 'Business opportunities' Findings – The results show that various areas have the potential to be in Metaverse: including Education, Real estate, Entertainment, Virtual goods and services, Marketing, Healthcare, and Tourism Also, despite the lack of evolution of Metaverse, people are eager to be present and do business in this space Originality/value – This review gives a comprehensive vision based on various past research and it provides guidance for future research by showing where the various fields in Metaverse are currently present as well as possible fields of presence in the future
کلیدواژهها
نویسندگان
Sepideh Amani Sandiani
MA Department of Management, Isfahan University, Iran
Azarnoush Ansari
Associate Professor, Department of Management, Faculty of Administrative Sciences and Economics, University of Isfahan
Ali Kazemi
Associate Professor, Department of Management, Faculty of Administrative Sciences and Economics, University of Isfahan
شیوه ارجاع
Amani Sandiani, Sepideh and Ansari, Azarnoush and Kazemi, Ali,1403,Metaverse : Emergence, Technologies, and Business Opportunities,The 14th ECDC2025 international e-commerce conference with the approach of artificial intelligence, Internet of Things, business and metaverse,Shiraz
ارائهشده در
مجموعه مقالات چهاردهمین کنفرانس بین المللی تجارت الکترونیک ECDC۲۰۲۵ با رویکرد هوش مصنوعی، اینترنت اشیاء، کسب و کار و متاورس25 بهمن 1403 · شیراز