چکیده مقاله
The present study measures the impact of electronic relationship marketing on technological communication and electronic loyalty of customers This study is descriptive correlational in nature The study population was the customers of the branches of Bank Shahr in Shiraz during the first 6 months of 2024 The data collection tool is a standard questionnaire that was distributed among the customers of Bank Shahr The results were analyzed by SPSS version 25 software using Pearson correlation test and multiple linear regression The results indicate that electronic relationship marketing has a direct and positive impact on technological communication and electronic loyalty of customers
کلیدواژهها
نویسندگان
Amir Ziyaee Pour
PhD Student in Public Management, Islamic Azad University, Yasouj Branch
Hojjat Reisi
Head of Information and Communication Technology Organization of Shiraz Municipality
Paria Abbasnezhad
PhD Student in Business Management, Islamic Azad University, Yasouj Branch
شیوه ارجاع
Ziyaee Pour, Amir and Reisi, Hojjat and Abbasnezhad, Paria,1403,The Effect of Electronic Relationship Marketing on Technological Communication and Electronic Customer Loyalty,The 14th ECDC2025 international e-commerce conference with the approach of artificial intelligence, Internet of Things, business and metaverse,Shiraz
ارائهشده در
مجموعه مقالات چهاردهمین کنفرانس بین المللی تجارت الکترونیک ECDC۲۰۲۵ با رویکرد هوش مصنوعی، اینترنت اشیاء، کسب و کار و متاورس25 بهمن 1403 · شیراز