چکیده مقاله
Online stores are dramatically increasing and becoming popular, caused enterprises invest tremendous resource and effort to meet customer requirements However, the failure rate resulting from improper operation has been increasing year by year By investigating the main cause, it isthat the operators cannot grasp the online store websites’industry type and attribute category Therefore, they fail to effectively use resource, show website image of the stores andinformation quality, to further meet customers’ demand and obtain the expected operational efficiency Therefore, this research 1 grasps the website attribute of online store by reviewing literature; 2 sets up online store website attributes structure , through qualitative method, serving as abasis for enterprises to improve the operation / service mechanism; 3 sets up industry breadth and depth graph , so as tofind the website content equilibrium degree of various industries’ online store and further obtain improvement strategy It is believed that this research result, as said by the professors and scholars being interviewed, not only assist enterprise clearly grasp advantage/disadvantage and strategy of online store websiteattribute, more accordingly promote the effectiveness in resource utilization and the probability of success Meanwhile, this research result can also effectively link the practical application and academic value and provide researchers with new directionand field
کلیدواژهها
نویسندگان
Te-King Chien
Department of information management National Formosa University Yunlin, Taiwan
nai -chun Wang
Ten In Food Co , Ltd CEO Chiayi, Taiwan
Kai-Chi Yang
Department of information management National Formosa University Yunlin, Taiwan
شیوه ارجاع
Chien, Te-King and Wang, nai -chun and Yang, Kai-Chi,1394,The Different Attribute of Online Store- An Industrial perspective,9th International Conference on e-Commerce with focus on E-Business,Mashhad
ارائهشده در
مجموعه مقالات نهمین کنفرانس بین المللی تجارت الکترونیک با رویکرد بر کسب و کار الکترونیکی26 فروردین 1394 · مشهد