چکیده مقاله
Artificial Intelligence AI is increasingly influencing the enhancement of online shopping experiences and customer satisfaction By analyzing customer data, predicting their needs and preferences, and providing personalized services, AI contributes to creating a more efficient and engaging shopping experience Furthermore, AI enhances security and customer support, including fraud detection and prevention, thereby building customer trust and reducing risks associated with online shopping Additional applications include virtual and augmented reality for testing products virtually, enabling customers to make better purchasing decisions AI also optimizes inventory management by forecasting demand and reducing shortages or surpluses, resulting in increased customer satisfaction and improved business performance in competitive markets This paper examines the positive impacts of AI on online shopping experiences and its benefits for businesses and customers
کلیدواژهها
نویسندگان
Zahra Ebrahimi
Islamic Azad University, Birjand Branch
شیوه ارجاع
Ebrahimi, Zahra,1403,The Impact of Artificial Intelligence on Predicting Customer Behavior: Analysis and Applications in Online Businesses,The 14th ECDC2025 international e-commerce conference with the approach of artificial intelligence, Internet of Things, business and metaverse,Shiraz
ارائهشده در
مجموعه مقالات چهاردهمین کنفرانس بین المللی تجارت الکترونیک ECDC۲۰۲۵ با رویکرد هوش مصنوعی، اینترنت اشیاء، کسب و کار و متاورس25 بهمن 1403 · شیراز