چکیده مقاله
The needs and wants of customers in the market of petrochemicalproducts are changing drastically The expansion of competition andsaturation of many markets and the constant changes in the environmentand population composition, companies were faced with the fact that,today, each customer has its own value and now companies must fightto gain more market share Therefore, the costs of attracting newcustomers have increased As a result, appropriate measures inmarketing and sales, play an important role in identifying these needsand the success of products in the launch phase and launching theproduct to the market Sales in Assaluyeh Petrochemical have beendone using the Analytic Hierarchy Process AHP to review the resultsand provide the necessary solutions to affect the sales of companies Mixed marketing elements have been used for the hypotheses of thisresearch that 368 copies of the questionnaire were distributed amongthe sample members of the statistical community after determining thevalidity and reliability To analyze the data obtained from the research,Expert Choice software has been used, which finally has seven criteria:price of petrochemical products, physical distribution of petrochemicalproducts, quality of petrochemical products, sales policy ofpetrochemical products, customer satisfaction of petrochemicalproducts, production rate Petrochemical products and marketingmethods of petrochemical products were recognized as the main criteriaaffecting the sales of products of Assaluyeh Petrochemical Company
کلیدواژهها
نویسندگان
عبدالصمد خلف زاده
دانشجوی دوره دکتری، رشته حقوق و جزا
Rezvan Pourmansouri
Shahram Mozafari Affiliation: Marjan Petrochemical Company, Assaluyeh
Shahram Mozafari
Affiliation: Marjan Petrochemical Company, Assaluyeh
شیوه ارجاع
Pourmansouri, Rezvan and Mozafari, Shahram,1399,Determining and ranking the factors affecting the sales ofpetrochemical products using the Analytic Hierarchy Process(AHP) (Case study of Assaluyeh petrochemical companies),3rd International Conference on Management, World Trade, Economics, Finance and Social Sciences,Tehran
ارائهشده در
مجموعه مقالات سومین کنفرانس بین المللی مدیریت، تجارت جهانی، اقتصاد، دارایی و علوم اجتماعی14 شهریور 1399 · تهران