چکیده مقاله
Choosing the optimal location for chain stores is one of the strategic decisions in the retail industry that has a direct impact on profitability, customer access, and competitive advantage The complexity of the criteria affecting this decision increases the need for decision support systems based on multi criteria methods In this study, an integrated decision support system for chain store location has been developed, which uses a combined approach of Analytic Hierarchy Process AHP and Ranking Technique Based on Similarity to Ideal Solution TOPSIS in an interval intuitive fuzzy logic environment First, the weights of the criteria are determined using interval intuitive fuzzy AHP, and then the location options are evaluated and ranked using TOPSIS The use of interval intuitive fuzzy logic allows modeling uncertainty, doubt, and subjective judgments of experts A case study was conducted on the Ofogh Kourosh chain stores and the results show that the proposed model is able to make decisions more accurately, flexibly and more consistent with the actual market conditions This approach can be used as an efficient tool for retail managers in developing the store network
کلیدواژهها
نویسندگان
Ehsan Rashidi
Department Of Mechanical Engineering, Islamic Azad University, Shahrood Branch, Shahrood, Iran
Vahid Taher Khani
Bachelor of Professional Engineering in Industrial Safety HSE and Master of Industrial Engineering in Engineering Management from Isfahan University of Technology
Masoomeh Zarei
Bachelor of Economics and Master of Industrial Engineering in Engineering Management from Isfahan University of Technology
Fariborz Forouhandeh
Department Of Mechanical Engineering, Islamic Azad University, Shahrood Branch, Shahrood, Iran
Mahmod Farjadian
Department Of Mechanical Engineering, Islamic Azad University, Shahrood Branch, Shahrood, Iran
Mohammad Shafieian
Bachelor of Mechanical Engineering and Master of Industrial Engineering in Engineering Management from Isfahan University of Technology
Faezeh Lorestani
Bachelor of applied Chemistry and Master of medical biochemistry and industrial engineering in Engineering Management from Isfahan University of Technology
Hamid Mohammadiun
Department Of Mechanical Engineering, Islamic Azad University, Shahrood Branch, Shahrood, Iran
Mohammad Javad Arabnejad
Bachelor of industrial engineering and Master of industrial engineering in Engineering Management from Isfahan University of Technology
Meysam Sharifi
Bachelor of industrial engineering and Master of industrial engineering in Engineering Management from Isfahan University of Technology
شیوه ارجاع
Taher Khani، Vahid و Zarei، Masoomeh و Shafieian، Mohammad و Lorestani، Faezeh و Arabnejad، Mohammad Javad و Sharifi، Meysam،1404،Development of a decision support system for selecting the location of chain stores using a combined AHP and TOPSIS approach based on interval intuitive fuzzy logic: A case study of Ofogh Kourosh stores،هجدهمین کنفرانس بین المللی مکانیک، ساخت، صنایع و مهندسی عمران
ارائهشده در
مجموعه مقالات هجدهمین کنفرانس بین المللی مکانیک، ساخت، صنایع و مهندسی عمران31 اردیبهشت 1404