چکیده مقاله
E commerce plays a crucial role in the success of businesses The levelof maturity of e commerce infrastructure is a key factor in determiningthe success of commercial enterprises The maturity of e commercerefers to the availability of software and hardware required forestablishing e commerce operations E commerce platforms offervaluable tools and resources to enhance the consumer experience Thisstudy focused on assessing the maturity of e commerce within theAbadan Oil Refinery Company in Iran, specifically in terms of intraorganizationalcommunication The research utilized Gartner's electronicgovernment maturity model, which consists of four levels The studypopulation included managers, experts, and e commerce specialists fromthe Abadan Oil Products Distribution Company, selected through asimple random sampling method Content validity of the questionnairewas assessed using experts' opinions, while reliability was determinedusing Cronbach's alpha method The findings indicate that the AbadanOil Refinery Company is currently at the transaction stage in intraorganizationalcommunication, showing a satisfactory performancecompared to other stages, though there is room for improvement Toenhance the e commerce status in relation to intra organizationalcommunication, it is recommended to first establish the necessaryplatforms in this area
کلیدواژهها
نویسندگان
فریدون مقدس نژاد
دانشیاردانشکده عمران و محیط زیست , دانشگاه صنعتی امیرکبیر
Narges Bahrani
Management Dep , Firuzkuh Islamic Azad University, Iran
احمد حداد
دانشجوی کارشناسی ارشدعمران-راه و ترابری , دانشگاه آزاد اسلامی واحد علوم و تحقیقات شاهرود
شیوه ارجاع
Bahrani, Narges,1403,The level of e-commerce maturity within Abadan Oil Refinery Company, as observed through the lens of intra-organizationalcommunication,The 6th international conference on key researches in management, accounting, banking and economics,Mashhad
ارائهشده در
مجموعه مقالات ششمین همایش بین المللی پژوهش های شاخص در مدیریت، حسابداری، بانکداری و اقتصاد27 خرداد 1403 · مشهد