چکیده مقاله
I n t oday' s dynami c and compet i t i ve worl d, di gi t al market i ng requi res i nnovat i veand advanced approaches Art i f i ci al I nt el l i gence AI , one of t he l eadi ng t ool s i nt hi s f i el d, pl ays a cruci al rol e i n t ransf ormi ng and enhanci ng market i ngprocesses The RACE model Reach, Act , Convert , Engage , a pract i cal f ramework f orpl anni ng and managi ng di gi t al market i ng act i vi t i es, can achi eve new l evel s ofef f i ci ency and ef f ect i veness t hrough t he i nt egrat i on of AI Thi s art i cl e exami neshow AI can be i nt egrat ed i nt o each st age of t he RACE model , showcasi ng i t s real worl d i mpact I n t he Reach st age, AI hel ps opt i mi ze advert i sement s and preci sel yt arget audi ences I n t he Act st age, AI t ool s such as chat bot s and cont entpersonal i zat i on enhance vi si t or engagement I n t he Convert st age, machi ne l earni ng al gori t hms are used t o predi ct cust omer behavi or and opt i mi ze t hepurchasi ng process Fi nal l y, i n t he engagement st age, sent i ment anal ysi s andpersonal i zed market i ng t hrough AI l ead t o i mproved cust omer ret ent i on andl oyal t y The benef i t s and chal l enges of usi ng AI i n t he RACE model are al sodi scussed Benef i t s such as i mproved accuracy and ef f i ci ency, cost reduct i on, andi ncreased cust omer sat i sf act i on are wei ghed agai nst chal l enges l i ke dat a pri vacyand securi t y i ssues, t he need f or t echni cal expert i se, and t echnol ogi calcompl exi t i es Addi t i onal l y, case st udi es of busi nesses t hat have successf ul l yi mpl ement ed t hi s approach are present ed t o anal yze t he resul t s and i mpact s oft hi s i nt egrat i on, i nst i l l i ng conf i dence i n i t s ef f ect i veness The f i nal sect i onaddresses f ut ure t rends and emergi ng t echnol ogi es i n t he i nt egrat i on of AI anddi gi t al market i ng
کلیدواژهها
نویسندگان
Most af a Hat ami
Mast er of Comput er Engi neeri ng Cyber Securi t y, Mal ek Asht ar Uni versi t y ofTechnol ogy, Tehran, I ran
Al i Sarabadani
PhD i n I nf ormat i on Technol ogy I T , Department of Comput er Engi neeri ng andI nf ormat i on Technol ogy, Qom Uni versi t y, Qom, I ran
Khei rol l ah Rahsepar Fard
Member of t he academi c st af f of t he Comput er Engi neeri ng and I nf ormat i onTechnol ogy, Qom Uni versi t y, Qom, I ran
شیوه ارجاع
Hat ami, Most af a and Sarabadani, Al i and Rahsepar Fard, Khei rol l ah,1403,Int el l i gent RACE: An AI -Based Transf ormat i on Approach f or the RACE Di gi t alMarket i ng Model,The 2th international conference on artificial intelligence and its future prospects in electrical, computer, mechanical and telecommunication engineering sciences.,Mashhad
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