چکیده مقاله
In recent years, digital currencies, as one of the emerging phenomena in financial markets, have created significant developments in the way transactions and investors are carried out The main objective of this research is to identify the impact of various factors, including awareness, attitude, risks and perceived benefits on the willingness to use digital currencies in the stock market This article examines the use and acceptance of digital currencies in Iranian financial markets with a focus on the Iranian stock market The research method is descriptive analytical The method of this research is descriptive and analytical, and the data collection tool is library and receipt collection The results show that awareness and positive attitude towards digital currencies have a significant impact on the acceptance of these currencies, while concerns about security risks and price fluctuations can hinder their acceptance
کلیدواژهها
نویسندگان
Mehdi Sharifi
Management students, Department of Management, Islamic Azad University, Tehran Central Branch, Tehran, Iran
Nazanin Alimardani
Management students, Department of Management, Islamic Azad University, Tehran Central Branch, Tehran, Iran
شیوه ارجاع
Sharifi, Mehdi and Alimardani, Nazanin,1404,Analysis of the use and acceptance of digital currencies in Iranian financial markets with a focus on the stock market,1St International conference on new horizons in management,business, economics and humanities
ارائهشده در
مجموعه مقالات اولین کنفرانس بین المللی افق های نوین در مدیریت، تجارت، اقتصاد و علوم انسانی10 آذر 1404