چکیده مقاله
This paper evaluates the product development function of an established Iranian e commerce company—referred to as “X” for confidentiality—and proposes evidence based interventions to improve cross functional teamwork Company X operates an online retail platform for digital goods and employs roughly fifty individuals The product development function consists of a four member product team working in tight interdependence with a seven member engineering team Using the IMOI Input–Mediator–Output–Input framework, this study analyzes how team composition, leadership behavior, communication patterns, and process structure shape performance outcomes Data were collected through a structured interview with the product manager, participation in a joint retrospective meeting, and review of workflow artifacts and sprint level performance data The findings show that, although individual competencies are strong, the system suffers from inaccurate task estimation, insufficient follow up mechanisms, communication gaps surrounding delays, and frequent unplanned work entering sprints Only about 40% of planned sprint items have been delivered on schedule in recent cycles Misalignment between the leadership styles of the product and engineering managers further weakens accountability and coordination Drawing on empirical observations and contemporary organizational research, the paper proposes improvements in estimation accuracy, daily monitoring, communication norms, workload prioritization, and leadership alignment The recommendations are designed to be feasible without structural reorganization and aim to enhance performance reliability, clarity of expectations, and psychological safety across the teams
کلیدواژهها
نویسندگان
Mohammad Dalvand
MBA Graduate, Sharif University of Technology, Tehran, Iran
شیوه ارجاع
Dalvand, Mohammad,1404,Evaluation of a Product Team in an E-Commerce and Recommendations for Improving Teamwork,1St International conference on new horizons in management,business, economics and humanities
ارائهشده در
مجموعه مقالات اولین کنفرانس بین المللی افق های نوین در مدیریت، تجارت، اقتصاد و علوم انسانی10 آذر 1404