چکیده مقاله
The insurance sector plays a critical role in the economic growth Nowadays, economies are rapidly moving towards being more knowledge based,supporting the force of knowledge as a vital component of productivity andeconomic growth The Internet and Innovation through new technologies affectfinancial services particularly insurance industry Business services, models, andprocesses are rapidly evolving largely supported by technological developments Insurers have a choice: be disrupted or be the disruptor with new technologies,services, and innovation ecosystem The purpose of this study was to considerthe efficiency role of insurtech and innovation ecosystem on the Purchase ofInsurance Products in Iran To achieve this goal, the research model estimated was based on statistical primarydata analysis procedure that was gathered through structured questionnaires and agroup of 391 customers within the range of 20 to 60 years old having insurancepolicies at Saman Insurance Company participated in this study After gathering the required data, these associations supported the theory thatinsurtech and innovation ecosystem play a significant role on enhancingpurchase of insurance products in Iran and the best way for reaching morecustomers In a time, when technological developments, and empoweredcustomers are changing the nature of the insurance business, established insurersneed to determine how Insurtech fits in their strategies Overall, it emerges thatinsurance companies have the opportunity and capability to innovate, in manycases using technological applications to cover new and existing risks and showthat innovation based on new technology determines the success andcompetitiveness of the business
کلیدواژهها
نویسندگان
M Heidarmanesh
M A in Marketing Management
E Najafi Vayqan
M A in TEFL
شیوه ارجاع
Heidarmanesh, M and Najafi Vayqan, E,1401,The Impact of Insurtech and Innovation Ecosystem on the Development of Insurance Industry in Iran (Case Study: Saman Insurance),The 29th National Conference and 10th International Conference on Insurance and Development (NCOID) with the main
ارائهشده در
مجموعه مقالات بیست و نهمین همایش ملی و دهمین همایش بین المللی بیمه و توسعه با موضوع «توسعه دانش بنیان صنعت بیمه»13 آذر 1401