چکیده مقاله
The purpose of this study was Comparison of strategic models and their application in holding organizations This research is a comparative research and has an applied nature In this study, by examining holdings inside Iran and comparing strategic management models in them, the necessary studies were performed and the type of management in these organizations was compared In this study, two groups of banking holdings and petrochemical holdings were conducted as the most important and influential industries in Iran, which are known as the economic giants of Iran, and the management method in these two industries and the holdings active in this industry were compared The comparison was performed qualitatively based on the method of strategic management and quantitatively based on research indicators In the qualitative part, based on the research indicators and the checklist prepared, the holdings were compared, and in the quantitative part, a comparison was made by presenting a researcher made questionnaire to senior managers and middle managers of these organizations Analysis of research data was performed by qualitative comparison and t test of two independent samples Organisations should be aware that strategy formulation is futile without appropriate strategy implementation and should seek a coherent interface between those responsible for the strategic planning process and those responsible for implementation to ensure that each group is working to the same set of objectives With the development of the market economy in petrochemical organizations, and the increased competition from foreign firms as globalisation proceeds, it may be necessary for the petrochemical firms to increasingly adopt the techniques and tools of strategic planning
کلیدواژهها
نویسندگان
Shadi Shivaie
Hold a degree in Master of Business Administration MBA , University of Brighton, Brighton, UK
شیوه ارجاع
Shivaie, Shadi,1400,Comparison of strategic models and their application in holding organizations,The Second International Conference on Management and Industry
ارائهشده در
مجموعه مقالات دومین کنفرانس بین المللی مدیریت و صنعت8 بهمن 1400