چکیده مقاله
The aim of this survey was to identify and prioritize the factors affecting the success of agricultural tourism as one of the specific instances of tourism NICHE with an interpretive structural modeling approach In this research, snowball sampling method was used and the statistical population consisted of 12 tourism experts, including managers of the Cultural Heritage Organization and university professors in the field of agricultural tourism Factors affecting the success of this industry were extracted from the questionnaire; they were in order of importance and priority At the highest level, there were the government planning and support for farmers and in the second level, 6 factors were at the same level At the third level, there were the sustainability of agricultural tourism, the promotion of culture and the culture of local people and tourists Finally, the fourth level is to prevent the migration of villagers
کلیدواژهها
نویسندگان
Maysam Shafiee Roodposhti
Associate professor, Department of Marketing Management, University of Tehran, Tehran, Iran
Maryam Rismanchian
Master of Business Administration, Department of Marketing Management, University of Tehran, Tehran, Iran
Mirmohammad Asadi
Ph D In Systems Management, Department of Tourism Management, Science and Arts University, Yazd, Iran
Fereshteh Salari
MA in Tourism Management, Department of Tourism Management, Science and Arts University, Yazd, Iran
شیوه ارجاع
Shafiee Roodposhti, Maysam and Rismanchian, Maryam and Asadi, Mirmohammad and Salari, Fereshteh,1402,Agricultural Tourism Success: An Interpretive Structural Modeling (ISM) Approach,The 6th International Conference on Management and Industry
ارائهشده در
مجموعه مقالات ششمین کنفرانس بین المللی مدیریت و صنعت28 دی 1402