چکیده مقاله
Artificial intelligence AI has emerged as a transformative technology with the potential to revolutionize various industries, including business This article provides a comprehensive overview of the role of artificial intelligence in business, examining applications, benefits, challenges and future prospects This paper begins by discussing the basic concepts and techniques of artificial intelligence, highlighting its ability to mimic human intelligence and perform complex tasks It then looks at the different applications of artificial intelligence in different business areas such as marketing, finance, operations and customer service Examples include predictive analytics for demand forecasting, natural language processing for chatbots and virtual assistants, and machine learning algorithms for personalized recommendations Additionally, this article explores the benefits that AI can bring to businesses These include increasing efficiency and productivity through the automation of repetitive tasks, improving decision making through data analysis and pattern recognition, enhancing the customer experience through personalized interactions, and saving money through the optimal allocation of resources However, the adoption of AI in business also poses challenges that need to be addressed These challenges range from ethical considerations around data privacy and bias to technical limitations such as algorithmic transparency and interpretability This paper examines these challenges in detail while presenting potential solutions Finally, this paper discusses the future prospects of artificial intelligence in business It highlights emerging trends such as explainable artificial intelligence and augmented intelligence, which aim to overcome current limitations while fostering trust between humans and machines In addition, it examines the potential risks associated with the widespread adoption of artificial intelligence and emphasizes the importance of responsible development and deployment
کلیدواژهها
نویسندگان
Zahra kia alamdari
Qaemshahr Azad University
شیوه ارجاع
kia alamdari, Zahra,1402,The role and impact of artificial intelligence in e-commerce,The second international conference on management, commerce, economics and accounting
ارائهشده در
مجموعه مقالات دومین کنفرانس بین المللی مدیریت، بازرگانی، اقتصاد و حسابداری28 مهر 1402