چکیده مقاله
The concept of prestige trade within the realm of intellectual property law encompasses the strategic use of IP assets to cultivate and maintain a brand's reputation and exclusivity This paper examines the multifaceted role of prestige trade in IP law, exploring its implications for brand equity, consumer perception, and competitive advantage By analyzing case studies and legal frameworks, this study elucidates how prestige trade shapes the legal and economic landscapes, proposing recommendations for enhancing the regulatory environment to better address the challenges and opportunities presented by this phenomenon
کلیدواژهها
نویسندگان
Nazaninzahra Mardanloo
Independent researcher
شیوه ارجاع
Mardanloo, Nazaninzahra,1403,Prestige Trade in Intellectual Property Law,9th National Interdisciplinary Research Conference in Huminitic Sciences,Tehran
ارائهشده در
مجموعه مقالات نهمین همایش ملی تحقیقات میان رشته ای در مدیریت و علوم انسانی31 خرداد 1403 · تهران