چکیده مقاله
In today’s fast changing business environment, sustainability has become a key priority for companies looking to remain competitive The purpose of this paper is to study how absorptive capacity, technopreneurship, and big data work together to promote sustainable business practices For technopreneurs, who build businesses around emerging technologies, data driven insights can lead to smarter decision making, better resource management, and innovative eco friendly solutions However, simply having access to big data is not enough; businesses must also develop the ability to interpret and apply it effectively This study introduces a conceptual framework that explains how absorptive capacity strengthens the link between big data and sustainability in technology driven businesses It examines key factors that shape absorptive capacity, such as organizational learning, knowledge sharing culture, and digital infrastructure The paper also discusses the challenges businesses face in integrating big data into their sustainability strategies and highlights opportunities for those that successfully harness it
کلیدواژهها
نویسندگان
Maryam Mireshghi
Department of Foreign Language, Islamic Azad University, Shahr e Qods, Tehran, Iran
شیوه ارجاع
Mireshghi, Maryam,1404,The role of absorptive capacity in enhancing sustainability through technopreneurship and big data utilization,1St International conference on new horizons in management,business, economics and humanities
ارائهشده در
مجموعه مقالات اولین کنفرانس بین المللی افق های نوین در مدیریت، تجارت، اقتصاد و علوم انسانی10 آذر 1404