چکیده مقاله
Artificial Intelligence is changing marketing fast by helping companies connect better with customers, streamline operations, and turn huge data sets into useful insights This article reviews AI in marketing, highlighting core methods like machine learning, natural language processing, and predictive analytics We show how AI improves customer segmentation, personalization, automated campaigns, sentiment analysis, and support services We also address current trends such as hyper personalization, the push for explainable AI, and seamless omni channel strategies Key challenges data privacy, biases in models, and integrating diverse systems are presented alongside them Finally, we suggest future research pathways and the growing place of AI in marketing, giving both scholars and practitioners the tools they need to embed AI into winning marketing plans
کلیدواژهها
نویسندگان
Yasaman Entezari
Department of Computer, CT C , Islamic Azad University Tehran, Iran
Azita Shirazipour
Department of Computer, CT C , Islamic Azad University Tehran, Iran
Seyed Javad Mirabedini
Department of Computer, CT C , Islamic Azad University Tehran, Iran
Narjes Badpar
Department of Computer, CT C , Islamic Azad University Tehran, Iran
شیوه ارجاع
Entezari, Yasaman and Shirazipour, Azita and Mirabedini, Seyed Javad and Badpar, Narjes,1404,The Application of Artificial Intelligence in Marketing: A Review of Techniques, Trends, and Challenges,11th International Conference on Industrial and System Engineering,Mashhad
ارائهشده در
مجموعه مقالات یازدهمین کنفرانس بین المللی مهندسی صنایع و سیستم ها2 مهر 1404 · مشهد