چکیده مقاله
Operating through outlet channel is a widespread retail strategy that provides deep discounts in stores that are located far away from the shopping districts of major metropolitan areas These stores play an important role in the retailing and fashion industry In this paper, we use an analytical model to investigate the role of outlet stores in segmenting the markets based on the two dimensions of consumer’s heterogeneity; namely sensitivity to travel and taste for product quality We show how the relative heterogeneity in these two dimensions can result in different adoption strategy of outlets We identify the optimal price and quality levels of products under each outlet adoption strategy We also provide a rationale for the strategy of firms in choosing an outlet location in close proximity to their regular stores
کلیدواژهها
نویسندگان
Nafiseh Sedghi
Ph D Candidate Department of Industrial Engineering Sharif University of Technology Tehran, Iran
Hassan Shavandi
Associate Professor Department of Industrial Engineering Sharif University of Technology Tehran, Iran
شیوه ارجاع
Sedghi, Nafiseh and Shavandi, Hassan,1398,Outlet location, price and quality,5th International Conference on Industrial and Systems Engineering,Mashhad
ارائهشده در
مجموعه مقالات پنجمین کنفرانس بین المللی مهندسی صنایع و سیستمها (ICISE ۲۰۱۹)13 شهریور 1398 · مشهد