چکیده مقاله
The present study aimed to identify the impact of implementing competitive intelligence on various innovations in the hotel industry Therefore, studies conducted in the field of competitive intelligence process and types of innovation were reviewed A questionnaire was designed based on literature review 120 questionnaires were distributed among 120 top hotels in Iran Then, these data were analyzed based on structural equation model in order to investigate the impact of hotel industry Findings and results showed that the implementation of competitive intelligence process in hotels leads to increased marketing innovation and has no effect on technological innovation
کلیدواژهها
نویسندگان
Tayebeh Nikraftar
Associate Professor, Entrepreneurship Faculty, University of Tehran
شیوه ارجاع
Nikraftar, Tayebeh,1401,Competitive intelligence and its impact on innovations in hotel industry,Fourth International Conference on Management, Tourism and Technology
ارائهشده در
مجموعه مقالات چهارمین کنفرانس بین المللی مدیریت، گردشگری و تکنولوژی30 اردیبهشت 1401