Reza Shafei

Factors Influencing User Acceptance of AI-Based Tour Planners: An Extension of the Technology Acceptance Model Using Google Play Reviews

Artificial intelligence AI is revolutionizing the tourism industry by enabling personalized and data dri…

Effecting of Electronic-Tablet-Based Menu and its impact on consumer choice behavior (An Empirical Study in Iranian Restaurant)

Study the consumer behavior has been always of great interest to researchers, specifically, when the res…

Consideration of Consumer Protection Measurements in the E-Vendors Performance System (as a new Social Responsibilities of Iranian Companies)

Customer participation in new economic subjects is a valuable phenomenon that referred to social notice…

Effect of Customers’ Emotions on Perceived Damage of the Probability of Fraud in online shopping

The increasing use of internet leads to the expansion of electronic exchange Customers are trying to tak…