چکیده مقاله
Customer participation in new economic subjects is a valuable phenomenon that referred to social notice to commerce In this area consumers want a good protectionfrom the vendors, especially in e purchasing Companies usually have some strategies to improve customer trust feeling in electronic purchasing In Iran, consumers arealways challenging with these companies to fulfill themselves consumer needs on receiving favorableservices and products, right they perform by the websites One of these challenges is the manufactures' attitude to rights of consumers The purpose of this research isevaluating of the companies strategies and performance in customers' rights The method of research is descriptive exploratory and its studied society isincluding 65 companies in home industries firms The target sample was 384 persons which have been selectedon the base of probabilistic sampling The results of research indicate that the most prior valuator measures of consumers' rights are as: manufacturing regulations at pre purchasing stage, confidence at while purchasing stage and packaging at post purchasing stage Also, the research's model showed that these measures have consistency required with the fourfold principles of relational marketing
کلیدواژهها
نویسندگان
Reza Shafei
Faculty of Humanities and Social Sciences, University of Kurdistan, Iran
شیوه ارجاع
Shafei, Reza,1394,Consideration of Consumer Protection Measurements in the E-Vendors Performance System (as a new Social Responsibilities of Iranian Companies),9th International Conference on e-Commerce with focus on E-Business,Mashhad
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