Somayeh Salehi

Using AI -Powered Avatars in the Metaverse to Enhance Customer Experience

From the immersive and personal experiences to integrating AI powered avatars that are going to change c…

The Application of Artificial Intelligence in Combating Money Laundering

This article examines the application of artificial intelligence AI in detecting and combating money lau…

Studying the Role of Informativeness Advertising on Social Media (Instagram and Facebook) in Influencing Consumer Purchase Intentions

Online advertising has become one of the most important means of marketing with the rise of social media…

Evaluation of the Effects of e-CRM on Customer Loyalty (Case Study: Esfahan Branch `s of Sepah Bank)

In today's competitive world, success is very close relationship with customer loyalty towards the organ…