چکیده مقاله
From the immersive and personal experiences to integrating AI powered avatars that are going to change customer engagement and brand loyalty, everything has changed with the emergence of the metaverse This paper discusses how AI powered avatars will engage customers in the metaverse with better experiences through interactive, real time, and customized communication Such avatars make use of NLP, Machine Learning, and Computer Vision advanced technologies for human like responses, anticipation, personalized recommendations, and many more Based on the comprehensive review of relevant literature, this study investigates how AI powered avatar engagement might affect the customer experience across a number of dimensions such as emotional engagement, user satisfaction, and purchase intention The paper highlights successful case studies from pioneering brands that have integrated AI avatars into their metaverse strategies in order to optimize customer touchpoints, engagement, and conversion rates It also addresses the challenges to implementation, such as data privacy, ethical issues, and technological limitations associated with AI Avatars This synthesizes recent developments in best practices in providing insightful analysis for companies that intend to use AI powered avatars in pursuit of compelling, differentiated customer experiences in virtual environments It seems the findings point out that AI powered avatars improve not just interactivity, but deeper emotional touch with customers, setting up the stage for digital commerce and brand consumer relationship in metaverse
کلیدواژهها
نویسندگان
Reyhaneh Bidram
Master of Business Administration, Department of Management, Islamic Azad University, Najafabad Branch, Najafabad, Iran
Somayeh Salehi
Assistant Professor, Department of Management, Najafabad Branch, Islamic Azad University, Najafabad, Iran
شیوه ارجاع
Bidram, Reyhaneh and Salehi, Somayeh,1403,Using AI -Powered Avatars in the Metaverse to Enhance Customer Experience,The 14th ECDC2025 international e-commerce conference with the approach of artificial intelligence, Internet of Things, business and metaverse,Shiraz
ارائهشده در
مجموعه مقالات چهاردهمین کنفرانس بین المللی تجارت الکترونیک ECDC۲۰۲۵ با رویکرد هوش مصنوعی، اینترنت اشیاء، کسب و کار و متاورس25 بهمن 1403 · شیراز