E-CRM

THE COMPETITIVE ADVANTAGE OF E-CRM VS. TRADITIONAL CRM

Customer relationship management CRM includes the expedients that an organization applies tobuild long time relations with customers and realize thei…

Investigating the Impact of Electronic Customer Relationship Management (E-CRM) on Customer Satisfaction in Heavy Automotive Companies Based in Tehran with the Mediating Role of Customer Experience

Modern technologies, such as Electronic Customer Relationship Management E CRM , play a crucial role in enhancing relationships between companies and…

بررسی تاثیر مدیریت ارتباط با مشتری بر اعتماد و وفاداری مشتریان الکترونیکی

با گسترش اینترنت، سازمان ها از روش های مختلف E CRM استفاده می کنند یکی از اهداف سازمان ها در استفاده از E CRM افزایش وفاداری مشتریان و حفظ مشتریان وف…