E-Marketing

The Role of Ethics on E-Marketing

Marketing is often viewed by the public as the activity the most affected by ethical abuses and scandals insofar as marketing is the main interface b…

A Comparative Investigation of the Impact of E-Marketing Competitive Strategies on E-Loyalty with Focusing on Porter's Model

Nowadays, in the goods and services market, retaining existing customers is more profitable than attracting new customers Since latter costs more tha…

Investigating The Effect Of Effective Parameters On Managing System And E-Marketing Strategies