چکیده مقاله
Marketing is often viewed by the public as the activity the most affected by ethical abuses and scandals insofar as marketing is the main interface between the organization and its environment Marketing ethics is inquiry into the nature and grounds of moral judgments, standards, and rules of conduct relating to marketing decisions and marketing situations The study of marketing ethics has evolved along three related, but differentiallydeveloped paths, which identify as: 1 Normative ethics, 2 Descriptive ethics, and 3 Metaethics A behavioral model of ethical/unethical decision making and the theory of marketing ethics from Hunt & vitell are expressed; then a hybrid model is offered At theend, ethical marketing on the Internet is discussed
کلیدواژهها
نویسندگان
Ali Safari
Assistant Professor, Management Department, University of Isfahan
Fatemeh Abbasi
M A Student, Management Department, Science and Research Branch, Islamic Azad University
شیوه ارجاع
Safari, Ali and Abbasi, Fatemeh,1392,The Role of Ethics on E-Marketing,7th International Conference on e- Commerce whit focus on e-Security,Kish Island
ارائهشده در
مجموعه مقالات هشتمین کنفرانس بین المللی تجارت الکترونیک با رویکرد بر اعتماد الکترونیکی4 اردیبهشت 1393 · مشهد