market orientation

Analyzing the Impact of Entrepreneurial Marketing on Sustainable Competitive Advantage in SMEs

The term entrepreneurial marketing is being used in marketing and entrepreneurship literature widely Businesses that have successfully pursuedand car…

Configuration of organizational components effective on health tourism performance with technological entrepreneurship approach

Evaluating the Role of Innovation and Market Orientation in Creating a Competitive Advantage for Small and Medium-sized Enterprises (SME)

This study investigates the role of innovations in generating a competitive advantage within the frozen food industry, with a focus on small and medi…