چکیده مقاله
The term entrepreneurial marketing is being used in marketing and entrepreneurship literature widely Businesses that have successfully pursuedand carried out through non traditionalmarketing activities, their successes are attributed to activities associated with entrepreneurial marketing The purpose ofthis paper is to analyze the impact of entrepreneurial marketing on sustainable competitive advantage, and organizational innovation capabilities This research is of a correlative type Statistical population of this research includes managers and employees in the precious metals, gold, diamonds and precious stones industry 179 active members were selected randomly Research tools include entrepreneurial marketing, sustainable competitive advantage, and organizational innovation capability A standard questionnaire was used for the purpose of data collection Toexamine the reliability of the questionnaire, 50 questionnaires were distributed among the statistical population Content validity and confirmatory factor analysis was used to test the validity of the questionnaire To investigate the relationships between research variables the structural equation model was used The results showed that there is a significant and positive relationship between research variables; whereas the impact of Entrepreneurial marketing on sustainable competitive advantage was not confirmed
کلیدواژهها
نویسندگان
Belghis Bavarsad
Assistant Professor of Management Department, Shahid Chamran University Ahvaz, Iran
Sajjad Jafari
Master of Management, Faculty of Administrative Sciences and Economics,University of Isfahan
Sayed Ahmad Hosseini
Assistant Professor of Management Department, Shahid Chamran University Ahvaz, Iran
Ali Akbar Hozhabri
PhD student, Faculty of Management, Universiti Teknologi Malaysia UTM
شیوه ارجاع
Bavarsad, Belghis and Jafari, Sajjad and Hosseini, Sayed Ahmad and Hozhabri, Ali Akbar,1394,Analyzing the Impact of Entrepreneurial Marketing on Sustainable Competitive Advantage in SMEs,9th International Conference on e-Commerce with focus on E-Business,Mashhad
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