purchase intention

THE INTERRELATION BETWEEN THE SYSTEM FEATURE DETERMINANTS OF INDIVIDUALS' ONLINE PURCHASE INTENTION

The majority of previous studies have investigated the direct influence of privacy and security featuresof the Website on customer's purchase intenti…

The Relation between Brand Loyalty and Brand Equity and Effects on Purchase Intention in Iranian Natural Leather Products

The purpose of this study was to determine the relation brand loyalty and brand equity and effects on purchase intention in Iranian leather brand The…

Exploring the Effect of Customers' Perceptions of Electronic Retailer Ethics on Revisit and Purchase Intention of Retailer Website

by advances in technology and the advent of the Age of Communication and Information, observed that physical stores are replaced by electronic stores…

Investigating the effect of the emotional, cognitive and behavioral model of the consumer on mixed marketing and purchase intention

Studying the Role of Informativeness Advertising on Social Media (Instagram and Facebook) in Influencing Consumer Purchase Intentions

Online advertising has become one of the most important means of marketing with the rise of social media, and it highly influences consumer behaviors…

The Impact of Brand Lifestyle Marketing on Purchase Intention with the Mediating Role of Attention to Advertisements and the Moderating Role of Price Consciousness among Generation Z Instagram Clothing Brand Users

In the contemporary era, lifestyle can be considered one of the factors influencing purchase intention The present study aimed at understanding how l…

The effect of trust and brand engagement on purchase intention (Case Study: Clothing Industry)

Brand trust and engagement are key factors in shaping customers’ purchase intention This study aimed to examine the impact of brand trust and engagem…