چکیده مقاله
This study explores the strategic role of Key Performance Indicators KPIs in enhancing Corporate Social Responsibility CSR strategies andcommunity engagement within the airline industry As airlinesincreasingly integrate CSR into their core business models, the adoptionand refinement of KPIs have become crucial for measuring, managing,and reporting the impact of CSR activities Through a mixed methodsresearch design, this paper investigates how KPIs can align CSRinitiatives with broader business objectives, thereby improvingsustainability outcomes, stakeholder trust, and competitive advantage Findings from a comprehensive literature review, case studies, andcomparative analysis reveal that KPIs are instrumental in operationalizingCSR strategies, enhancing transparency, and fostering stakeholderengagement The study also offers practical recommendations for airlineexecutives on developing KPI frameworks, enhancing reportingtransparency, and leveraging technology for KPI management 2Furthermore, it identifies future research directions, including thestandardization of CSR KPIs, the exploration of emerging technologies inCSR measurement, and cross sectoral comparisons This researchunderscores the critical role of KPIs in ensuring the success of CSRstrategies in the airline industry, providing valuable insights for advancingsustainable and socially responsible business practices
کلیدواژهها
نویسندگان
SeyyedAbdolHojjat MoghadasNian
Tarbiat Modares University
Peimaneh NaziriHosseinPour
Islamic Azad University, North Tehran Branch
شیوه ارجاع
MoghadasNian, SeyyedAbdolHojjat and NaziriHosseinPour, Peimaneh,1403,Enhancing CSR and Community Engagement in the AirlineIndustry: A Strategic Approach through KPI-Driven Management,8th National Conference on Management and E-Commerce,Tehran
ارائهشده در
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