چکیده مقاله
Lack of trust is one of the key bottle necks in e commerce development Nowadays many advanced technologies are trying to address the trust issues in e commerce One among themsuggests using suitable user interfaces This paper investigates the functionality and capabilities of 3D graphical user interfaces in regard to trust building in the customers of nextgeneration of B2C e commerce websites It expands the McKnight and Chervaney’s TrustModel in E Commerce and proposes a new trust model based on 3D user interfaces functionality For this reason the relationships between five dependent variables consisting the appeal of 3Duser interfaces, interacting with 3D virtual models of products and services, 3D virtualinteracting with the salesman, 3D virtual interacting with other online buyers, and presence in 3D virtual spaces in regard to increasing the trust level of B2C e commerce customers werestudied The method of descriptive survey by library and field studies was deployed Datawere gathered by the mean of simple questionnaire, and analyzed through one sample t test Significant relations were found between dependent and independent research variables So evaluating the research results, the proposed trust model was confirmed Finally the paperproposes implementation strategies for 3D e commerce websites based on research findings
کلیدواژهها
نویسندگان
Alireza Miremadi
Sharif university of Technolgy International campus
Mansoor Aminilari
Department of Computer and Information Technology, Science and Research Branch, IslamicAzad
Roya Hassanian-esfahani
Shiraz University,Shiraz, Iran
شیوه ارجاع
Miremadi, Alireza and Aminilari, Mansoor and Hassanian-esfahani, Roya,1392,A New Trust Model for B2C E-Commerce Based on 3D User Interfaces,7th International Conference on e- Commerce whit focus on e-Security,Kish Island
ارائهشده در
مجموعه مقالات هشتمین کنفرانس بین المللی تجارت الکترونیک با رویکرد بر اعتماد الکترونیکی4 اردیبهشت 1393 · مشهد