چکیده مقاله
In models of B2B e commerce, customers' trust is one of the key factors for the success of e commerce Have many pundits since the key to success in e commerce development anddeployment process as reliable and trusted buyer There's the meaning of customer confidence in electronic commerce and the factors affecting it are put in an aura ofmystery The factors affecting customer trust and intend to buy in B2B e commercestudied and hypothesis in the context of the production factors, factors relevant mediated by B2B, factors associated with the buyer and infrastructure factors were proposed andinvestigated Statistical community is companies active in the field of nanotechnology production which they are B2B purchase themselves material And among them do random sampling Results from analysis of the data shows that the hypotheses of the main produceris rejected ,other hypotheses were confirmed
کلیدواژهها
نویسندگان
Vanushe Roidel
Faculty of Management, Ershad Damavand,Tehran,Iran
Mehdi Shirmohammadi
Faculty of Management, Tehran University,Tehran,Iran
Mahmud Hosseini
Department of Accounting and Management, Beheshti University,Tehran,iran
شیوه ارجاع
Roidel, Vanushe and Shirmohammadi, Mehdi and Hosseini, Mahmud,1392,Factors affecting buyer Trust through B2B Electronic Commerce,7th International Conference on e- Commerce whit focus on e-Security,Kish Island
ارائهشده در
مجموعه مقالات هشتمین کنفرانس بین المللی تجارت الکترونیک با رویکرد بر اعتماد الکترونیکی4 اردیبهشت 1393 · مشهد