چکیده مقاله
Nowadays, the Internet has had a rapid expansion and presence in all areas of the individuals, institutions, companies and organizations’ lives This has made large extent of data available so that the users need to access their desired information or services through using search engines To continue and promote providing services, search engines require a source of income Sponsored search advertising is the main source of revenue for search engines In sponsored search, limited areas of the search results page are dedicated to displaying advertising so that the advertiser pays the advertisement cost only per click To assign advertising areas, an auction is run among advertisers Several models have been proposed to hold a sponsored search auction In this study, a new model is proposed to increase the revenue of the search engine Evaluated using synthetic data, the results of the adsupported implementation of the search engine model indicate improved revenue in comparison with existing models
کلیدواژهها
نویسندگان
Faria Nassiri-Mofakham
Department of Information Technology Engineering, University of Isfahan, Isfahan, Iran
Samer Hayek
Department of Information Technology Engineering, University of Isfahan, Isfahan, Iran
شیوه ارجاع
Nassiri-Mofakham, Faria and Hayek, Samer,1393,A Profitable Sponsored Search Mechanism,8th International Conference on e-Commerce with focus on E-Trust,Mashhad
ارائهشده در
مجموعه مقالات نهمین کنفرانس بین المللی تجارت الکترونیک با رویکرد بر کسب و کار الکترونیکی26 فروردین 1394 · مشهد