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Targeted Advertisement in Social Networks using Recommender Systems

Within the emergence of social web web 2 0 , new platform in technology named social networks, brought in to being Social networks SN become more cro…

A Profitable Sponsored Search Mechanism

Nowadays, the Internet has had a rapid expansion and presence in all areas of the individuals, institutions, companies and organizations’ lives This…

Influence of In-Car Advertisements on Drivers Visual Distraction

With the rapid advancement of technology and mobile applications, the use of mobilebased applications at urban transportation programs has been proli…

The role of television advertising teaser in attracting the audience

Mass media refers to tools that first establish a one way communication between the sender and the receiver, and secondly, messages are sent in a gen…

Cultural Reflections in English and Persian Advertisements

This research utilizes a qualitative approach to examine the pragmatic speech acts found in car insurance advertisements in English and Persian, part…