چکیده مقاله
Nowadays many businesses have realized the importance of customer relationship systems to help the potential of it to gain new customers, keep oldcustomers , adding value to their products and services by a more effective communication With further development of information technology, customer relationships is also very important in the field of financial since many of the finance and banking transactions done via internet and physically presence of customers are not required This situation provides an opportunity for banks to use the implementation of efficient systems of customer relationship to attract customers and gain a competitive advantage over competitors On the other way, having anti fraud and anti money laundering systems, is an important issue for banks and governments that cause normal and secure economic – financial cycle as well as a wide range of trusted clients large or small, domestic or foreign, etc For an optimal performance of these systems, weneed to have some basic information that are properly collected and analyzed In this article we have tried to evaluate a number of ECRM&CRM criteria in our bankingsystem and further be investigate which of these criteria might be more effective for use in anti fraud and anti money laundering systems to be used later inthese systems
کلیدواژهها
نویسندگان
Hamid Faraghian
Marketing Management Department, University of Isfahan CampusIsfahan Province, Iran
Somaye Salehi
Marketing Management Department, University of Isfahan CampusIsfahan Province, Iran
Masoud Hekmatpanah
Department of Management, College of Management, Ardestan Branch, Islamic AzadUniversity, Esfahan, Iran
شیوه ارجاع
Faraghian, Hamid and Salehi, Somaye and Hekmatpanah, Masoud,1393,An Evaluation to the Three-Layer ECRM&CRM Performance inBanking Sector, in Order to Help Anti-Money Laundering Systems,8th International Conference on e-Commerce with focus on E-Trust,Mashhad
ارائهشده در
مجموعه مقالات نهمین کنفرانس بین المللی تجارت الکترونیک با رویکرد بر کسب و کار الکترونیکی26 فروردین 1394 · مشهد