چکیده مقاله
These days the usage of electronic marketing & internet, has been changed the customer relationship management, and the E CRM hasattracted many of companies to thisfact Due to the arrival of our banking system into the privatization, it’s a great competition between differenttrading brands to absorb the clientele This research is going to offer the operation of BSC Balance Scored Card for checking is going to offer theoperation of the BSC Balance ScoredCard for checking the function of the electronic customer relationship management in banking field & also ascale for determining the achievements in higher levels in this field For this purpose, Saderat bank has chosen to this research
کلیدواژهها
نویسندگان
Ehsan Shabakehsaz
Ph D Student of Human Resource Management, Research Institute of Shakhes Pajouh, Iran
Seyed Akbar Nilipour Tabatabei
Faculty Member of Research Institute of Shakhes Pajouh, Isfahan, Iran
شیوه ارجاع
Shabakehsaz, Ehsan and Nilipour Tabatabei, Seyed Akbar,1394,Evaluating e-CRM performance in banking industry,9th International Conference on e-Commerce with focus on E-Business,Mashhad
ارائهشده در
مجموعه مقالات دهمین کنفرانس بین المللی تجارت الکترونیک ECDC۲۰۱۶ با رویکرد بر E-Tourism27 فروردین 1395 · اصفهان