Customer Relationship Management

CUSTOMER-ORIENTED INFORMATION SYSTEM ARCHITECTURE: IT-BASED INTEGRATION OF CUSTOMER RELATIONSHIP MANAGEMENT WITH SUPPLY CHAIN AND KNOWLEDGE MANAGEMENT

Nowadays, in the e Business environment, companies are shifting their business strategies fromproduct oriented to customer oriented As companies' bus…

One Step in Advance Using Customer Knowledge Management to Make Co-Creation Value

What do our customers know This is the fundamental question in customer knowledge management that emerged at the first decade of 21st century as the…

The Effects of Electronic Customer Relationship Management on Customer Loyalty (Case Study: Pooya Negar Fanavar

With the increasing spread of electronic commerce, new opportunities have been created for companies and organizations to provide services to their c…

مدیریت ارتباط با مشتری و کاربرد هوش تجاری در آن

Application of Information Technology Techniques in Design of a CRM Model for Telecommunication Company

Nowadays, Customer Relationship Management in short CRM is gaining more and more importance due to the competitive market Most developing countries w…

Evaluating e-CRM performance in banking industry

These days the usage of electronic marketing & internet, has been changed the customer relationship management, and the E CRM hasattracted many of co…

Data mining techniques in the banking industry

The banking industry around the world is undergoing drastic and dramatic changes, and with the spread of ebanking, it has become easier to record tra…

A Novel Customer Churn Model by Markov Chain

Customer churn has been a core research in Customer Relationship Management CRM studies in recent years Customer churn studies contains many aspects…