چکیده مقاله
The rapid convergence of Artificial Intelligence AI and the Internet of Things IoT has ushered in a transformative era for e commerce These technologies have redefined operational strategies, enabling businesses to enhance efficiency, personalize customer experiences, and achieve sustainable competitive advantages This paper explores the integration of AI and IoT into organizational strategies within the e commerce sector, presenting a comprehensive framework to navigate the complexities of adoption Key applications such as predictive analytics, inventory optimization, and real time decision making are discussed, supported by case studies of leading organizations like Amazon, Alibaba, and Walmart Furthermore, the paper examines future trends, including hyper personalization, blockchain integration, and sustainable practices, highlighting the immense potential of AI and IoT in shaping the future of e commerce By addressing challenges such as data security, interoperability, and high implementation costs, this research provides actionable insights for businesses aiming to leverage these technologies effectively
کلیدواژهها
نویسندگان
Mitra Afshar
Master of Business Administration, Sheikh Baha'i University of Isfahan
شیوه ارجاع
Afshar, Mitra,1403,Integrating AI and IoT into Organizational Strategy for E-commerce Success: A Framework for Sustainable Competitive Advantage,The 14th ECDC2025 international e-commerce conference with the approach of artificial intelligence, Internet of Things, business and metaverse,Shiraz
ارائهشده در
مجموعه مقالات چهاردهمین کنفرانس بین المللی تجارت الکترونیک ECDC۲۰۲۵ با رویکرد هوش مصنوعی، اینترنت اشیاء، کسب و کار و متاورس25 بهمن 1403 · شیراز