competitive advantage

THE COMPETITIVE ADVANTAGE OF E-CRM VS. TRADITIONAL CRM

Customer relationship management CRM includes the expedients that an organization applies tobuild long time relations with customers and realize thei…

The influence of human capital and human resource management at insurance companies

Advantage of a company can be generated from human resources HR and company performance is influenced by a set of effective HRM practices In this stu…

Identify Factors Influencing the Use of Social Networking Strategies to Develop Small and Medium-Sized Businesses

Today, small and medium sized businesses increasingly are showing more interest in social networking and the use of such networks to improve their bu…

Small and Medium Sized Enterprises in Competitive Service Environments

The Role of Firm- Level Human Capital on Competitive Advantage in Knowledge-Based Organizations

By early 50’s most managers imagined the main success factor in the business to be the ability to attract financial and physical capitals But today i…

Investigating the Impact of ERP System and SC Operations on Competitive Advantage and Corporate Performance (Case Study: MAMMUT Group)

The main purpose of this study is to investigate the impact of the system of ERP Enterprise Resource Planning and SCM Supply Chain Management on the…

Strategic Planning in the Airline Industry A KPI-Driven Approach for Enhanced Decision Making

In an increasingly complex and volatile airline industry, the imperative for strategic agility and informed decision making has never been more criti…

Integrating AI and IoT into Organizational Strategy for E-commerce Success: A Framework for Sustainable Competitive Advantage

The rapid convergence of Artificial Intelligence AI and the Internet of Things IoT has ushered in a transformative era for e commerce These technolog…