چکیده مقاله
The present study measures the impact of offline and online electronic banking service quality on customer behavior This study is descriptive correlational in nature The study population was the customers of the branches of the City Bank of Shiraz in the first 6 months of 2024 The data collection tool is a questionnaire that was distributed among the customers of the City Bank The results were analyzed by SPSS version 25 software using Pearson correlation test The results indicate that the quality of offline and online electronic banking services has a direct and positive impact on customer behavior
کلیدواژهها
نویسندگان
Amir Ziyaee Pour
PhD Student in Public Management, Islamic Azad University, Yasouj Branch
Paria Abbasnezhad
PhD Student in Business Management, Islamic Azad University, Yasouj Branch
شیوه ارجاع
Ziyaee Pour, Amir and Abbasnezhad, Paria,1403,The Effect of Offline and Online Electronic Banking Service Quality on Customer Behavior,The 14th ECDC2025 international e-commerce conference with the approach of artificial intelligence, Internet of Things, business and metaverse,Shiraz
ارائهشده در
مجموعه مقالات چهاردهمین کنفرانس بین المللی تجارت الکترونیک ECDC۲۰۲۵ با رویکرد هوش مصنوعی، اینترنت اشیاء، کسب و کار و متاورس25 بهمن 1403 · شیراز