چکیده مقاله
Web mining is the application of data mining technique to discover useful information from World Wide Web The most important challenge of electronic commerce E commerce is to understand as much as SRVVLEOH WKH FXVWRPHUVʼ ZDQWV GHVLUHV DQG buying patterns to ensure competitiveness in the E commerce era Nowadays, any information related to consumer behavior has an important value in the highly competitive nature of the E commerce market Therefore, web mining can be used to find those obvious data that have potential value to reducecompetition and imultaneously increase business profit This paper aims to study the common techniques of web mining to extract customer behavior in E commerce, investigate customer behavior through the techniques and processes of the web data mining used
کلیدواژهها
نویسندگان
Iman Bandehi Sarhaddi
Department of Computer Engineering Ershad University of Damavand
شیوه ارجاع
Bandehi Sarhaddi, Iman,1396,Survey of customer behavior in e-commerce using web mining techniques,Fifth International Conference on Electrical and Computer Engineering with Emphasis on Indigenous Knowledge,Tehran
ارائهشده در
مجموعه مقالات پنجمین کنفرانس بین المللی مهندسی برق و کامپیوتر با تاکید بر دانش بومی19 بهمن 1396 · تهران