چکیده مقاله
E commerce has become an indispensable part of today's life New technologies have been applied to meet an ever increasing need to undertake tasks in this area Intelligent agents are one of such trends that are expected to make decisions similar to human beings Bargaining and negotiation services are of most important parts of e commerce whose processing can be accelerated by using the agents Negotiation procedures and the way people make decisions are influenced by a number of factors People's culture is among such factors that can, in turn, be affected by various other factors including their nationality This study proposes a system implementing the buyer agents' goal and cultural attitude during negotiations To assess its efficacy, the model is compared with the traditional negotiation in which the seller agent has no knowledge about the customers' culture The results indicate that by preserving the outcomes, the proposed model decreases the time consumed for negotiations with respect to the later which concludes in about twice number of steps, in average Considering the superiority of the proposed system 94% , its application in international business negotiations is recommended
کلیدواژهها
نویسندگان
Negin Ahghar-Bazargan
Department of Information Technology Engineering University of Isfahan Isfahan, Iran
Faria Nassiri-Mofakham
Department of Information Technology Engineering University of Isfahan Isfahan, Iran
Elmira-Sadat Aledavood
Department of Information Technology Engineering University of Isfahan Isfahan, Iran
شیوه ارجاع
Ahghar-Bazargan, Negin and Nassiri-Mofakham, Faria and Aledavood, Elmira-Sadat,1394,The Impact of Culture on Bilateral E-Negotiations: Attitude and Goal-Based Systems,9th International Conference on e-Commerce with focus on E-Business,Mashhad
ارائهشده در
مجموعه مقالات نهمین کنفرانس بین المللی تجارت الکترونیک با رویکرد بر کسب و کار الکترونیکی26 فروردین 1394 · مشهد