چکیده مقاله
The effect of intra household and intra personal relationships has recentlyrecognized to significantly influence many aspect of travel behavior Previousresearch has considered the effect of these relationships on travel behaviors However, research on the relationship of social networks and shoppingdestination choice has been scares This paper aims to study the effect of socialnetworks on non grocery shopping center destination choices This study is basedon a random sample survey A Structural Equation Modeling SEM has beenused to model Internet Friendliness, Sociability and Family bonds as three latentvariables that are related to the formation of social networks and shoppingdestination choice The model results have confirmed the effect of these latentvariables on the destination choice behavior of respondents
کلیدواژهها
نویسندگان
Ramin Khavarzadeh
PhD Candidate, Department of Statistics, Mathematical Faculty, Tarbiat Modares University
Navid Kalantari
Transportation Planning, PhD Dept of Civil Engineering
Mina Pournaghi
Islamic azad university, Tehran, Iran,
Neda Alirezaei
Shahid Beheshti University, Tehran, Iran
شیوه ارجاع
Khavarzadeh, Ramin and Kalantari, Navid and Pournaghi, Mina and Alirezaei, Neda,1394,A Latent analysis on The Effect of Social Networks on Major Shopping Center Choice,The 14th International Conference on Traffic and Transportation Engineering,Tehran
ارائهشده در
مجموعه مقالات چهاردهمین کنفرانس بین المللی مهندسی حمل و نقل و ترافیک5 اسفند 1393 · تهران