چکیده مقاله
Since shopping trips constitute the majority of non mandatory trips in Tehran and purchasingclothing items is the main purpose of such trips, travel behavior with regard to shoppingcenters should be investigated A limited number of past studies have considered tasteheterogeneity in clothing shopping trips This research contributes to the literature byinvestigating the role of socio economic, built environment, lifestyle, attitude, andbehavioral factors on taste variation in mode choice in clothing shopping trips The resultsare based on a total of 391 questionnaires distributed among customers in four clothingshopping centers in Tehran during May 2016 In the first step, principal components analysisis employed to identify latent variables such as safety, convenience, and flexibility A mixedlogit model is carried out due to its ability to test heterogeneity among individuals anddetermine its possible sources The modeling results indicate that several socio economic,travel mode attributes and attitude factors have a significant effect on mode choice in clothingshopping trips On the other hand, travel time and male gender in the bus mode areheterogeneous variables among the parameters with random normal distribution coefficientsin clothing shopping trips Moreover, the results of the random coefficient analysis indicatethat individuals with recreational oriented shopping attitudes are the main source ofheterogeneity in mode choice in clothing shopping trips The findings suggest that promotingpolicies such as parking management, especially in central business districts, and developingpublic transit stations based on Transit Oriented Development increase the likelihood ofpublic use
کلیدواژهها
نویسندگان
Hamed Omrani
Ph D, Road Management and Transportation Organization,Tehran,Iran
Amir Reza Mamdoohi
Associate professor, Tarbiat Modares University, Tehran, Iran
Seyed Ehsan Jafarinasab
Ph D student, Iran university of science and Technology,Tehran, Iran
شیوه ارجاع
Omrani, Hamed and Mamdoohi, Amir Reza and Jafarinasab, Seyed Ehsan,1401,Shopping Trip Mode choice: How is taste variation of people?,The 19th International Conference on Traffic and Transportation Engineering,Tehran
ارائهشده در
مجموعه مقالات نوزدهمین کنفرانس بین المللی مهندسی حمل و نقل و ترافیک15 اسفند 1401 · تهران