چکیده مقاله
Social media and selfie culture have transformed mountain tourism by simultaneously enhancing destination attractiveness and intensifying sustainability challenges This study explores the dual impact of these digital phenomena on mountain tourism destinations, focusing on their role in fueling mass tourism and threatening ecological and social sustainability Employing a qualitative approach, the research reveals that user generated content UGC —particularly selfies and influencer posts —amplifies destination appeal through “Instagrammability,” creating a feedback loop that drives significant increases in visitation However, this popularity leads to environmental degradation such as trail erosion and litter accumulation , safety risks from hazardous photography behaviors, and social pressures on local communities A notable “intention awareness gap” emerges, in which tourists, despite expressing environmental concern, prioritize the production of shareable content The study highlights a research gap in understanding the nuanced effects of social media on mountain destinations and proposes actionable destination management strategies, including awareness campaigns, on site education, and digital interventions such as limiting geotagging By bridging tourism marketing and sustainability, this research offers valuable insights for destination managers and policymakers to balance the promotional benefits of social media with the protection of fragile mountain ecosystems, contributing to sustainable tourism practices in the digital age
کلیدواژهها
نویسندگان
Majid Javid
Assistant Professor, Department of Sport Tourism and Health, Faculty of Tourism, University of Tehran, Iran
Ali Haj Hosseini
MSc in Sports Management, Department of Sport Tourism and Health, Faculty of Tourism, University of Tehran, Iran
Aynaz Safarzadeh
M Sc sports physiology, Faculty of Physical Education, Tabriz university, Iran
شیوه ارجاع
Javid, Majid and Haj Hosseini, Ali and Safarzadeh, Aynaz,1404,Exploring the Dual Impact of Social Media and Selfie Culture on the Attractiveness and Sustainability of Mountain Tourism Destinations,5th International Conference on Physical Education, Health and Sports Sciences,Hamadan
ارائهشده در
مجموعه مقالات پنجمین همایش بین المللی تربیت بدنی، سلامت و علوم ورزشی11 مرداد 1404 · همدان