چکیده مقاله
We have provided an overview of the Video on Demand VoD market, especially subscription video on demand SVoD , which has been completed by examining the market of this service in Iran, as well as its current and future status The growth rate of almost 120% in recent years, the young population in Iran, the novelty of this industry in the world and especially in Iran, and the high potential of video products for online distribution is the main reasons why we should pay more attention to VoD Industry to make a bright future in this sector To measure the market size, we calculated it by using different approaches bottom up and top down and sources of data then combine them and conclude about the current market size Given lack of first hand data to determine the number of subscribers and the growth rate which are required for market sizing, we have estimated the number of subscribers and the growth of the industry by using proxies The results show the continued growth of market size along with intense competition between the main actors
کلیدواژهها
نویسندگان
Reza Khosravi
MSc , Faculty of ICT policies and Strategic studies, Iran Telecommunication Research Center, Tehran, Iran
Matin Sadat Borghei
assistant Professor, Faculty of ICT policies and Strategic studies, Iran Telecom Research Center,
Zohreh Taher
MSc , Faculty of ICT policies and Strategic studies, Iran Telecommunication Research Center, Tehran, Iran
شیوه ارجاع
Khosravi, Reza and Borghei, Matin Sadat and Taher, Zohreh,1399,Market Research and Trends of VoD in Iran,7th International Conference on New Research in Management, Economics, Accounting and Banking
ارائهشده در
مجموعه مقالات هفتمین کنفرانس بین المللی پژوهش های نوین در مدیریت،اقتصاد،حسابداری و بانکداری2 اسفند 1399