چکیده مقاله
Since the beginning of time, humanity has always strived to findsolutions for daily issues and problems It is crucial to plan forthe future to ensure one's security and well being As we moveforward, it is important to utilize our resources andsurroundings to the best of our ability Therefore, to achieve ourgoals and aspirations, we need to take the initiative and come upwith innovative ideas to make our dreams a reality Theinvention of the computer and the Internet is one of the mostsignificant technological advancements in recent times It hasbrought about a tremendous change in the world, particularly inthe way humans use this advanced technology for variouspurposes Over the past decade, people have started usingcomputers and the Internet extensively for recreational andentertainment purposes, and it has given rise to a newercategory called Tourism This sector has become one of themost profitable economic sectors in the world and significantlyimpacts people's life plans Currently, the problems we arefacing are the use of different countries even small andunimportant countries in the tourism industry with passingpractices traditional and old and planning macroeconomic goalsin the field of tourism with special attention to digital marketingfrom the phenomenon of virtual or electronic tourism ETOURISM to attract our customers to use its profit It is full ofits results and the economic development and prosperity of itsrespective countries This study, while dealing with the conceptand nature of digital marketing and reviewing its importance,emphasizes the dimensions of this type of tourism
کلیدواژهها
نویسندگان
Farzaneh Sheikhi
Faculty of Management and AccountingShahid Beheshti UniversityTehran, Iran
شیوه ارجاع
Sheikhi, Farzaneh,1402,Investigating the Impact of Digital MarketingManagement on Sustainable Development,The 15th International Conference on New Researches in Management, Economics, Accounting and Banking
ارائهشده در
مجموعه مقالات پانزدهمین کنفرانس بین المللی پژوهش های نوین در مدیریت، اقتصاد،حسابداری و بانکداری19 آبان 1402