چکیده مقاله
The emergence of Industry ۴ ۰ as the fourth industrial revolution has transformed production patterns , operations management , and supply chains Technologies such as the Industrial Internet of Things , artificial intelligence , big data , cloud computing , digital twins , and cyber physical systems have enabled organizations to achieve smart , flexible , and data driven manufacturing Despite the vast benefits of these technologies , many automotive companies in developing countries , including Iran , face numerous challenges in implementing Industry ۴ ۰ On the other hand , numerous factors can also play a role in the success of this transformation Therefore , identifying the relationships between drivers and obstacles and determining their level of influence is a basic necessity for strategic planning of organizations The purpose of this research is to analyze the structural drivers and barriers to the establishment of Industry ۴ ۰ in one of the major Iranian automotive companies using a mixed approach of interpretive structural modeling ISM and MICMAC analysis The research is applied in terms of purpose and exploratory in terms of method First , through a systematic review of the literature and interviews with automotive industry experts, the effective factors are extracted and finalized Then , using the ISM model , the hierarchical relationships between these factors are determined , and then using MICMAC analysis , the influence power and degree of dependence of each factor are evaluated The research results are expected to show that factors such as senior management support , digital maturity , information technology infrastructure , investment in new technologies , and human capital development are among the most important drivers of Industry ۴ ۰ deployment , while financial constraints , technology restrictions , equipment obsolescence , employee resistance , and weak digital infrastructure are among the most important obstacles to this transformation Research findings : It can provide a basis for developing a digital transformation roadmap and prioritizing investment in Iran 's automotive industry
کلیدواژهها
نویسندگان
Leila Abdollahzadeh Ramhormozyi
Responsible Writer , Assistant Professor , Department of Economics, Islamic Azad University , North Tehran Branch, Tehran, Iran
Zaynab zalaghi rad
New Sindh Colleague , Master 's Degree Student in Business Management Marketing Islamic Azad University , North Tehran Branch , Tehran, Iran
شیوه ارجاع
Abdollahzadeh Ramhormozyi، Leila و zalaghi rad، Zaynab،1405،Analysis of drivers and barriers to the establishment of Industry ۴.۰ in the automotive industry with a mixed approach of interpretive structural equation modeling and micro-analysis،دوازدهمین کنفرانس بین المللی مدیریت و صنعت،تهران
ارائهشده در
مجموعه مقالات دوازدهمین کنفرانس بین المللی مدیریت و صنعت31 تیر 1405 · تهران